Software: Adobe Photoshop CS6 • Adobe Illustrator CS6
About: Disobey & Play is a new online clothing store brand concept, which is currently under development. Product line will consist of shirts, hats, joggers, and print material.
Inspiration: 19th Century Russian Constructivism, my love for Video Games, and Shepard Fairey are the major influences behind this project. Disobey & Play shouldn’t be misinterpreted as an insult toward Fairy’s work and his vision.
When I began my journey… Enrolled in college, I found it really hard to not spend time playing video games. There were multiple times that I wanted to just neglect my responsibilities and just play!
Of course my priorities wouldn’t let me so I found the next best escape.
Art History: During Art History I was introduced to multiple art styles ranging from Dada, Art Nouveau, Art Deco among so many other great styles. But Constructivism was something that just felt right! I was also taking Advanced Photoshop & Illustrator classes at that time and not being able to play video games (well as much as I was used too) led me to create Disobey & Play.
Psychology of Play: It wasn’t until I attended Psychology of Play, which introduced me to new concepts and ideas of incorporating play with work that made me look at my silly concept as an actual product. I began to strategize the building blocks of developing a business model for this concept. I then created a S.W.O.T analysis and a handful of user personas to pitch to my instructor and friends… And so Disobey & Play is currently under development.
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