Software:Adobe Illustrator CS6
Creative Brief: One winning design may have the chance to be featured on Brisk’s Half & Half cans in our sole discretion, and join the impressive stable of Brisk’s “refreshing artists” from around the globe.
Art Guidelines: Max 6 colors, one must be PMS 287 (blue) and one PMS 109 (yellow) No changes can be made to the existing brand architecture on the template Winning designer must be able to submit design in Adobe Illustrator (.ai) format Design must be targeted to a 12+ year old demographic and be relevant to Brisk Half & Half flavor Iced Tea
June 4th, 2013 at 12:01am
Entries Accepted Until
June 30th, 2013 at 11:59pm
July 1st, 2013 to July 4th, 2013
Starting July 5th, 2013
Judging: Our exclusive judges will be looking for originality, creativity, and cohesion with Brisk’s visual identity. Using the can template provided, show how you visually interpret Brisk "half & half" iced tea.
Mike Gottschalk - Art Director & Head Creative for Brisk
Andrew Thiele - Graphic Designer & Founder of Artek Creative Inc
Matt School - VICE Media
Researching: I quickly began the process of researching the Brisk brand, some of their previous brisk designers, and their target audience. With less than 30 days to come up with a design worthy enough to join the impressive list of urban street artist, which consist of John McFaul, Matt W. Moore, Colletivo Melrose, and Tristan Eaton just to name a few. I knew that I had to manage my time wisely. I studied Brisk’s previous artist, their styles, color choices, and design elements to get a better understanding of what would be appropriate for their brand and target audience.
Iterations: After spending the next few days exploring the Brisk brand, I then began to sketch out several can design concepts. One after another, any and all ideas were quickly sketched out but never finalized. The plan was to generate enough sketches to piece together something I could fully develop.
The plan was to generate enough sketches to piece together something I could fully develop.
Design: Shortly after exploring several ideas I then selected three designs to fully explore. Using the art guidelines, my research, and my personal experience with street art. I incorporated the elements that I felt best would resonate with the Brisk brand and their target audience.
Designs that didn’t make the cut: Although I did get feedback from my course director, Elaine Roberts, regarding these other concepts we both felt that the first design lacked the urban style that represents the Brisk brand.
The second design concept could work… But I was getting closer to designing something that could ultimately win me the title of “Refreshing Artist”. With only a few days left the pressure of delivering something worthy was a welcoming challenge.
The Risk: Despite receiving a lot of positive feedback regarding my initial concept, my gut said that I had one more avenue to explore. Leo Gonzalez and Cesar Viramontes (Graphic Designers from Orange County California) both suggested an urban/retro style design… So I began to explore this idea further, with only four days left. I started the process over and simplified my approach.
At this time it would be to early to determine whether the risk would be worth the extra effort. The new added pressure made the risk even more exciting. Ditching what I felt was my winning design for something completely new gave me the rush I needed to pursue this new concept.
At this time it would be to early to determine whether the risk would be worth the extra effort.
And the winner is... The contest was designed to announce a winning artist shortly after July 8th, 2013.
By August 23rd, 2013 Brisk had announced three winning artist.
Matthew Kuntz, Margereta Andersen, and after checking my e-mail multiple times to make sure I did read this correctly… My name really was among the new list of Brisk artist!!
And so R.O.B.E.R.T. Robotos was born!
Outcome: Winning this account felt great! I’m extremely grateful to have had the opportunity to compete for this account. It seemed that the risk was worth the extra effort. I was able to achieve the intended goal of impressing the judges.
What I learned: Through this process I was able to learn a lot about myself. I work well under pressure and my competitive nature allowed me to deliver a product that achieved its purpose of conveying the visual identity of the Brisk brand. I was able to take on the roles of Art Director & Designer, which was something I’ve practice on smaller clients. But this account brought on a new level of pressure. I managed my time wisely and structured a plan around the projects limitations including my own, which allowed me to explore new ideas.
I work well under pressure and my competitive nature allowed me to deliver a product that achieved its purpose of conveying the visual identity of the Brisk brand.
What I would do different: One thing that I would have done differently was to get more feedback from other designers, my design instructor(s), and shared the development process on Behance or Dribbble. Due to the time constrains, college assignments, and client list I didn’t have the luxury of posting anything related to this contest. This is why I chose to share this project with you now!